DIGITAL IMAGE MAKING

3D-Rendering and the creative possibilities in combination with photography.

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CREATIVE FREEDOM THROUGH PHOTO-REALISTIC 3D-RENDERING

We see the use of 3D-rendering techniques for image creation as an expansion of our creative opportunities: exaggeration, surrealism, pinpoint accuracy, meticulous detailing or imaginary custom-designs.

The shape of objects, their size and position, surface materials and the lighting techniques are not bound to the logistical or physical limitations of real-life photography. This allows us not only to compose compelling images, but to convey the underlying message to the viewer in an astonishing manner.

ANDVANTAGES OF 3D-RENDERING

Visualize the imaginary

3D-rendering allows us to visualize non-existent objects in a photo-realistic appearance. Furthermore, we have the ability to breathe life into static objects of real life and to give the a personality and expression. The border between real and imaginary world fade, which lets the viewer marvel.

Absolute control

3D-rendering allows for absolute control, down to the smallest details. The possibility to test and develop different variations accelerates and facilitates the creative process. The form of objects, colors, material specifications, lighting, perspective and composition can be adapted and developped at any time.

Repeatability

3D-rendering allows for identical reproduction of images. An image or image-series can be reproduced in a time- and location-independent fashion, adapted or extended (for example for product visualizations) with pinpoint accuracy. Camera perspective, composition, lighting and material specifications can be reproduced in order to achieve an undistiguishable result from the original image.

3D-RENDERING PRODUCTION PROCESS

1. 3D Modelling

All the objects in the scene are modeled according to the sketches and reference images defined in in the pre-production phase. If possible, 3D-objects can also be purchased from online-libraries, imported and adjusted to the project specific needs to save time and production costs.

2. Lighting and material shading

After deciding on camera perspective and image composition, the lighting of the scene has to be developed. Simultaneously, the 3D-objects are assigned their materials. These two steps have to be developed in parallel, because light and material properties affect each other, they have to be tuned in concordance to achieve a photo-realistic final result.

3. Rendering

"Rendering" is the process of calculation of the image components by the computer software. The 3D-scene are "rendered", the resulting images are used as basis for post-production.

4. Compositing and post-production

All the different image components are imported into Photoshop, "composited" (brought and combined together) and the fine-tuning of the final image gets developed. The final mood of the image, brightness, contrast and colors are adjusted according to the defined guidelines and reference images.